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A multi-site digital ecosystem for one of Australia's most distinctive investment and philanthropic platforms. From its main conference site, bespoke virtual event platform, ASX-listed fund presence, and comprehensive impact hub. A digital presence designed to perform reliably, year after year, under high visibility and tight timelines.
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How do you build a digital platform trusted to carry some of the most important investment ideas in Australia; year after year, without fail?
The Sohn Hearts & Minds Conference required a premium public-facing site, a bespoke virtual event platform with live and on-demand content, and annual design refreshes reflecting each year's creative identity, alongside supporting digital presences for its ASX-listed fund and broader philanthropic impact.
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A trusted digital partner over more than nine years, with reliable event launches and annual brand refreshes implemented in days across a cohesive multi-site presence for the client.
Clear, professional access to complex financial and philanthropic content, and a seamless virtual event experience for the audience.
Long term proof that creativity and reliability can coexist at scale, under high stakes and tight timelines for myself.
Delivered an evolving web presence since 2018. Annual brand toolkit refreshes via a component-based theme system. Maintaining a virtual conference platform across an integrated system architecture. Enabled client team to self-manage content through no-code tooling. Provided ongoing support, updates and refinements across their digital ecosystem.
Creative Direction
Data Migration
Feasibility Mapping
Information Architecture
Integrated Systems
Service Strategy
Design Systems
Interaction Design
Rapid Prototyping
Responsive Design
UI Design
Website Design
Application Development
AWS
React.js
Webflow
WebGL
Website Development
Ticketing, CRM and investor platforms connected into a seamless, secure content experience.
Annual identity refreshes and editorial microsites delivered at pace without rebuilding from scratch.
A multi-site ecosystem built to perform reliably under high visibility and time-sensitive demand.
"Hearts & Minds has partnered with Cael for almost a decade and he has played a key role in shaping our digital presence across three distinct websites. He brings strong technical expertise and a proactive approach, consistently delivering innovative web solutions. He deeply understands our business and is highly responsive to evolving strategic needs and feels like a true extension of our team."
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