A new operating system for creative teams.

A workflow platform shaped by real creative teams; built for the way they think, work and collaborate.

A flexible workflow platform designed for how creative teams actually work. From research with 20+ agencies and studios through to 100+ UI screens and React components, Loupe turns chaotic pipelines into a clearer, more intuitive way to manage creative work.

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The Mission • 

The Mission • 

The Mission

How do you build a workflow tool that actually respects the way creative teams think — without flattening the chaos that creative work requires?

Loupe needed to work across any creative discipline, reduce operational friction between clients, freelancers and in-house teams while supporting both rapid iteration and structured delivery without getting in the way of creative expression.

The best creative tools don't impose a process; they give shape to the one that already exists.

The Challenge • 

The Challenge • 

The Challenge

Every creative team works differently.

The tool had to be:

  • Customisable but not confusing.
  • Powerful but intuitive.
  • Flexible but structured enough to keep work on track.
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THE PROCESS • 

THE PROCESS • 

THE PROCESS

Understanding creative reality

  • Interviewed and surveyed over 20 creative agencies and teams across photography, illustration, creative writing, UX, UI, branding, consultancy, merchandising and printing to understand real workflows and pain points.

Product spine definition

  • Led user story mapping and feasibility/value prioritisation sessions with the founder to identify shared patterns across divergent workflows.

UI design

  • Designed more than 100 high-fidelity desktop screens in Figma, covering dashboards, workflows, tasking, approvals and asset review.

Build leadership

  • Delivered the initial React.js component library and managed two developers across fortnightly sprints in collaboration with the client’s backend team.

Marketing microsite

  • Designed and built a motion-forward marketing microsite to tell Loupe’s story to creative teams.

MY ROLE • MY ROLE • MY ROLE • MY ROLE • MY ROLE

Product Designer and Creative Technologist across the full journey from discovery through to build.

Led UX research and synthesis across multiple creative disciplines. Facilitated product ideation, story mapping and roadmap direction. Owned UI design for 100+ complex screens. Delivered the initial React.js component library and managed implementation sprints. Designed and built the launch microsite.

Capabilities • Capabilities • Capabilities

UI Design

Animation Systems

Responsive Design

Design Systems

Interaction Design

Creative Direction

Projection Mapping

Prototyping

Service Strategy

USER research

interviews

story mapping

acceptance criteria

information architecture

feasibility mapping

rapid prototyping

product definition

Webflow Websites

React.js

Next.js

AWS

Integrated Systems

WebGL

Javascript Animation

Interactive 3D

Bespoke Installations

Acceptance Criteria

Feasibility Mapping

Information Architecture

Product Definition

Service Strategy

Story Mapping

User Interviews

Art Direction

Creative Direction

Design Systems

Interaction Design

Prototyping

Responsive Design

UI Design

Application Development

Electron

Integrated Systems

Javascript Animation

React.js

Webflow

Website Development

Taking Loupe from a blank canvas to a working product required research rigour, product instinct and the ability to design and build at the same time.

Real workflows across 20+ creative teams translated into a validated product direction and feature set.

Research & Strategy

Design & Components

100+ screens and a unified design system built to scale across a complex, multi-state product.

Component library and sprint-based development delivered in close collaboration with the backend team.

Build & Delivery

Shaping ideas into validated product direction. I help teams get from ambiguity to actionable clarity, whether shaping a new concept or refining an existing one

Strategy
& HCD

Design & Interaction

Where aesthetics meet behaviour. I care about UI that works beautifully and feels alive.

Turning design into living, functioning experiences. I work end-to-end or alongside engineering teams, depending on what's needed.

Delivery &
Development

Benjamin Storrier

Loupe

Founder

"Cael brought the kind of experience that quietly fills in the gaps you didn't realise were there, and he held the work to a genuine standard of best practice throughout. He pushed back on my assumptions about the product and made sure the only ones we carried forward were those the data actually supported. We ended up spending our time on the things that made a real difference, rather than the ones we'd only hoped would."

Ready to make
something interesting?

If you’re working on something with creative or technical ambition — a prototype, installation, product feature, or full digital build — I’d love to hear about it.
→ Let's chat
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© 2026 Cael Prussian.
Unless otherwise noted, all work shown is my own or used with permission.